Verte focuses on power electronics. To reflect their work area to the viewer we determined two reference lines; one represents the analog wave and the other one represents the digital wave. The typography is placed between these lines in order to emphasize their work area boldly. The analog wave turns into a straight line at the end and turns into an arrow. This represents the safe and productive results Verte is promising to the potential customers.
When we look at Verte’s competitors we saw that blue color is commonly used. To create an eye-catching logotype while getting differentiated from the competitors, we used a bright green color combined with dark green. The green color also symbolizes their sustainable approach.