Branding
Kompanion is a VC-backed company building mobile-first wellness technology, helping people around the world achieve their health, fitness, and personal well-being goals. Founded in 2020, the company's product lineup, including "Fitness Kompanion," "Fasting Kompanion," and "Period Kompanion," is already making a significant impact, attracting over 15 million users in 9 languages.
The existing logo, which also doubled as the product logos, created confusion among the users. So the new logo took shape in the form of an app-icon, directly communicating Kompanion's core essence to users. By reimagining the k, "k" icon, we incorporated three prominent shapes - circle, trapezoid, and rectangle - that serve as the foundation of the icon's background. Each shape represents a pivotal aspect of the company, and with the addition of three carefully chosen colors - including the iconic orange from Fasting Kompanion, complemented by navy blue and pink - the logo reflects the full spectrum of Kompanion's holistic wellness focus.
