Role: Art Direction, Illustration
Beije is a menstrual care brand that prioritizes promoting equality and justice through honest, responsible, and authentic products and communication.
As a freelance illustrator, The objective was to create a set of icons that visually conveys Beije's values of transparency, sustainability, and inclusivity. Consistency in style and tone was maintained across the entire set to ensure a cohesive visual identity. A lighthearted and approachable design approach was adopted, aiming to evoke positive emotions and create a delightful user experience. The illustrations showcase Beije's values in a visually engaging and meaningful way, making the UI elements not only functional but also reflective of the brand's identity.